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Can Taking Online Courses Help Your Startup Journey?
Written by: Howard Tillerman
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Published on November 6, 2025
Launching a startup is a chance to do things on your own terms. You don’t need to meet the qualification requirements of an employer. So why bother pursuing any courses? Well, there could still be many benefits to studying a course – particularly an online course. From developing new essential skills to improving credibility, this post delves into some of the key reasons to consider an online course to help your startup journey.
Develop new essential skills
If you’re trying to break into a new industry, it could be essential to educate yourself on this industry, and an online course could be a great way to do this. There are online courses in everything from pet grooming to musical therapy. If you’re already familiar with the industry but have never run your own business before, you could alternatively consider looking into courses that help you build business skills. This could include courses in business administration, project management, digital marketing or leadership. Many of these courses are available to take completely online.
Become more credible with qualifications
While you don’t have to impress an employer with qualifications, having credentials can still be useful for gaining the trust of clients. For example, if you’re planning to start a financial consultancy company, being able to tell clients that you have a BSc in Finance could help encourage them that you know what you’re talking about. Even in certain trades like painting and decorating, there may be short courses you can take to obtain credentials – regardless of the fact that you don’t need these credentials to work as a painter/decorator, having them could make you seem more professional. For truly standing out among the crowd in industries like marketing and finance, online masters degrees could be an option.
Study in your own time
Why take an online course instead of a traditional course? Online courses allow you to study from any location in your own time. This makes it easier to study them while launching your business – you can study flexibly instead of having to attend lectures and seminars at scheduled times. It allows you to get stuck into your startup plans as you study, rather than having to study first and then begin launching your business.
Choose from a wide variety of courses
Choosing an online course also gives you the option to choose from a greater variety of courses. You don’t have to just stick with courses available at local schools and universities – you can apply to courses from around the world. This could potentially make it easier to find niche courses related to your business.
Save money by studying online
Launching a startup is already an expensive process, and studying a course adds to the cost. However, an online course can often be a cheaper solution than a traditional on-campus course – not only do these courses tend to have cheaper fees, but you don’t have to worry about the cost of travelling to seminars and lectures. This allows you to save money on an education while launching your business so that you’re not having to invest quite as much money upfront.
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